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Oklahoma City’s Big Truck Tacos Wins National Contest
Kathryn Mathis and Cally Johnson with one of the food vending trucks for Big Truck Tacos in Oklahoma City Tuesday Sept. 7, 2010. Photo by Paul B. Southerland, The Oklahoman
Big Truck Tacos is going national.
The gourmet taqueria owned by Kathryn Mathis, Cally Johnson and Chris Lower won a nationwide online contest, earning them $10,000 and a chance to compete on Food Network’s “Great Food Truck Race” next season.
The announcement was made Sunday during the finale of the inaugural season of the show, hosted by Tyler Florence.
The Great Food Truck Race America’s Favorite Giveaway was conducted on the cable channel’s website. Fans from across the country were allowed to vote up to 10 times a day through Sept. 10
Tears of joy, hugs and high fives were the only thing more prevalent than NoName Ranch burgers at Irma’s Burger Shack in Midtown, which hosted a watch party on behalf of Big Truck Tacos.
Photo – Food vending truck for Big Truck Tacos in Oklahoma City Tuesday Sept. 7, 2010. Photo by Paul B. Southerland Photo – Kathryn Mathis and Cally Johnson with one of the food vending trucks for Big Truck Tacos in Oklahoma City Tuesday Sept. 7, 2010. Photo by Paul B. Southerland, The Oklahoman +
When the announcement was made, the full house erupted with joy.
Big Truck Tacos has been an unmitigated success. The owners originally thought it would follow the business model set by the Kogi Taco Trucks in Los Angeles, which uses Twitter to update customers of their route for the evening.
Big Truck operates two mobile kitchens, but to the surprise of its owners, demand at their small headquarters on NW 23 and Dewey has been so high they’ve expanded the space and extended hours. More than 1,000 people showed for their one-year anniversary party in August.
All three owners credit the power of social media for the passionate fans who voted them to victory.
“We’re just so proud to have the chance to represent Oklahoma City,” Johnson said after the announcement. “We just want to do it proud.”
Big Truck Tacos wins
Johnson said they’ve not yet been notified when filming for the next season of the show will begin.